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Section B

Section B Worth 30 marks out of a possible 60 Target Audience - Content - Deadlines - Milestones Checklist - Target audience - Content - Social media channels - Blended synergy - how you are working with other companies - Milestones and Timelines - Personnel - Legal and ethical indues - Feedback from audiences - Mention personnel needed  Think about features and functions Gain mass exposure for a product - in charge of marketing a product Aims, Purposes and Targets of Social Media Campaigns Target Audience Due consideration must be given to what the product is, what the aims are, and who the Target Audience is One of the first aspects of this is whether you are targeting a mass or niche audience Subcultures Linked to the idea of niche audiences is that of subculture Youth subcultures are especially important in the digital age, because their participants are digital natives - people who have grown up with digital technologies, never knowing any different Subcultures ate often defin...
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Section A

Section A practice questions Unit 6 is out of 60 marks - An hour and a half Section A is worth 30 marks Section B is worth 30 marks The final question in Section A is always more than 2 marks - usually 4,6 or 8 Command verbs - Identify - Explain - Compare - Describe - Develop Identify three social media channels that professional photographers can use to share digital photographs [3] Instagram Twitter Pinterest Flickr Explain one way that social media channels can be used to distribute audio-visual media content [3] YouTube is a social media channel which can be used for distribution of audio-visual media content. The content uploaded to YouTube can be shared on other social media platforms such as Twitter and Facebook, in which followers and hashtags can be tagged onto the video when sharing. Audio visual media content can be uploaded to a video on demand site such as YouTube. Links can be copy and pasted from YouTube and shared onto other social media channels (such as Twitter or Fac...
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Project Development

Project Development ♡ Ideas generation and collaborative projects - Slack is a channel-based messaging platform - With Slack, people can work together more effectively, connect all their software tools and segues and find the information that they need to do their best work - all within a secure environment Crowdfunding - funding a project or venture by raising money from a large number of people who each contribute a relatively small amount, typically via the internet Crowdsourcing - seeking knowledge or goods, or services from a large body of people. - These people submit their ideas in response to online requests made either through social media, smartphone apps, or dedicated crowdsourcing platforms Case Study: Sheffield Soup - example of a ‘grassroots’ project - a project produced by amateurs, increasingly distributed by social media How does it work? - Individuals pay £5 to attend a scheduled event - They receive a bowl of soup to eat while they listen to a series of pitchers - Al...
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Regulation, Good Practice, and Censorship

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Regulation, Good Practice, and Censorship ♡ Regulation - currently no regulatory body to monitor social media - private businesses can't break Data Protection Act, eg by publishing clients personal details without permission - hate speech is covered by law (applies to social media) - includes: racism, homophobia, sexism, xenophobia, islamophobia, antisemitism  - Norway, influencers, actors, singers - law mandates they disclose when they've retouched or added a filter upon a photo  terrorist attacks - terrorist cells and individuals are uploading graphic content and share it via social media - not illegal, but users can report (facebook/twitter) can take it down - issue is response time - ISIS beheadings shared on social media, spread rapidly so authorities were unable to remove them  self regulation - users advised to comply with law through self-regulation - they should have an awareness of what is and isn't illegal, and act accordingly  regulatory bodies - IPSO: mo...
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Negative Impacts

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  Negative Impacts ♡ -  Trolling -Cyber-bullying - Privacy - Productivity - Connection Trolling/Cyber-trolling -When an individual/company is persistently targeted in a negative way online, usually through social media channels - The number of social media platforms available has led to a proliferation in this, as has the fact that users enjoy a degree if anonymity when posting via social media sites Case Study: Ariana Grande - After she split with rapper boyfriend Mac Miller, and the latter died through a drug overdose, Grande was trolled online. As a result, she disabled her Instagram comments for a time Cyber-bullying - when an individual is targeted online through hurtful or threatening messages - IPSO 2018 international survey, 20k+ surveys, 16-64 year olds - Russia and Japan - parents have high levels of confidence their children haven't been cyber-bullied - Indian, USA parents - highest level that cyberbullying is apparent to their children  - 47.7% parents (age 6-...
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Globalisation

Globalisation ♡ - the interconnectedness  of people around the globe - the interchange and exchange of products, ideas, politics, and pop culture - contributes to the way international boundaries that once existed are broken down by the advent of technologies - social media: users of networks can connect in an instant  advantages  - can learn about other cultures or beliefs from around the world - can speak to people around the world for cheap - instant responses - can access things from around the world - can research about other places around the world - educational content from anywhere - internet relationships - new jobs - influencers - showcase talents - entertainment/escapism - small businesses disadvantages - viruses can spread easily - bullying can happen worldwide/ if something negative happens, can spread globally, by prosumers - strangers can get in contact - inappropriate content shared with young people - hide behind a screen - permanent digital footprint - c...
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Research Task

Research Task♡ Pinterest - visual discovery engine - can find ideas such as recipes, style and home inspiration - can save images/videos to custom boards to keep ideas organised - it is used by companies to plan and organise, or by individuals to find inspiration - one reason it is a less popular platform is because it may attract a niche audience. This is because it appeals to those who like to plan things visually. Also, unlike popular social media channels, such as Instagram and Snapchat, it does not allow for too much user interaction, but more for the individual to use it for themselves - link to avengers: marvel could use it to plan how they would like visuals to look like in the movie, or for their marketing Tumblr - tumblr lets users post and share visual ideas to their own blog - users can see other peoples feed and repost things - it can be used on many devices, such as computers, tablets, smartphones. It also can be accessed as the App, or as the website - Tumblrs downfa...
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