sammy bentwood unit 6

Change in Online Technology ♡ Games

Creating and Distributing via Social Media ♡ Wikinomics & mass collaboration - Tapscott and Williams 2006 - mass collaboration using electronic communications and how relationships between businesses and markets have changed as a result - book best selling 2007, translated into 20 languages - irl meetings have been replaced by collaboration on an astronomical scale - new technology/online presents allow people to come together and make stuff collaborative - smart firms can use collective capability and genius to spur innovation, growth and success - based on $9million research project, wikinomics shows how the masses of people can participate in the economy like never before - creating news stories, sequencing dna, remixing music, designing software - wikinomics is the road map for doing business in the twenty first century The Long Tail theory - Anderson, first published in 2004, then as a book in 2009 - mass vs niche products and audiences  - traditional mass products (c...

Social media and Globalisation ♡ uses and gratifications theory - Blumler and Kats P personal identity I information E entertainment/escapism S social interaction web 1.0 - developed by Tim Berners-Lee 1991 - information space where consumers could access information web 2.0  - Tim O'Reilly and Dale Dougherty 2004 - theory that websites increasingly offered potential for audience participation and collaboration - 2004 David Gauntlett suggested that traditional media gatekeeping were being eroded and consumers given a voice - became prosumers - allows users to interact and collaborate with eachother in social media dialogue as creators - prosumer - of user generated content web 3.0 - 2006 semantic web - allowing machines to understand the meaning of hyperlinked information to personalise content to audiences - web becomes intelligent - tracks habits and provides personalised ads  semantic search - search engine looks for literal matches of words inputted (without understan...