Section A

Section A practice questions

Unit 6 is out of 60 marks - An hour and a half

Section A is worth 30 marks

Section B is worth 30 marks

The final question in Section A is always more than 2 marks - usually 4,6 or 8

Command verbs

- Identify

- Explain

- Compare

- Describe

- Develop

Identify three social media channels that professional photographers can use to share digital photographs [3]

Instagram

Twitter

Pinterest

Flickr

Explain one way that social media channels can be used to distribute audio-visual media content [3]

YouTube is a social media channel which can be used for distribution of audio-visual media content. The content uploaded to YouTube can be shared on other social media platforms such as Twitter and Facebook, in which followers and hashtags can be tagged onto the video when sharing.

Audio visual media content can be uploaded to a video on demand site such as YouTube. Links can be copy and pasted from YouTube and shared onto other social media channels (such as Twitter or Facebook) and followers/hashtags can be tagger when sharing links.

Explain two differences between the way in which individuals and media professionals use social media channels [4]

One way in which individuals use social media is to broadcast what they’re doing or where they are. On the other hand, professionals use social media as a way to market products or services to individuals.

Individuals use social media platforms for relaxation and perhaps escapism purposes, meanwhile media professionals use it as a work platform to advertise and market products.

Another way in which individuals use social media is for entertainment and tagging family and friends in photos and videos, whereas professionals upload content about their products such as release dates and behind the scenes material.

Explain two different ways that the term ‘global village’ can relate to the use of social media technologies [4]

Global Village = The concept that the entire world is connected online (globalisation)

The use of social media is global, therefore it relates to the term ‘global village’ because you are able to connect someone on the other side of the world at any time.

The ability to have constant access and use to apps on mobile devices, means that media and news around the globe is instantly available.

Education is able to become world wide with the ability to educate anyone globally and any time on demand on social media technologies such as teams or zoom.

Online collaboration is one of the key reasons that media professionals use social media channels

Identify three other reasons that media professionals use social media channels [3]

To advertise the services or products they can provide, and get that advertisement out to a large online audience 

Employment of others, social media channels such as linked in allows professionals to contact and hire people based on their profile of experience 

Sharing content such as behind the scenes footage, which can attract new followers/customers 

Identify and explain two examples of how social media tools have allowed media professionals to collaborate. use examples to support your answer [6]

Social media tools such as teams have helped media professionals to collaborate as it allows instant communication between two parties, and due to help of globalisation this on demand communication can happen globally. Editable documents are also instantly sharable across group teams and private messaging channels, allowing people to get quick feedback on work. 

Online, sharable documents such as google docs, slides and sheets allow multiple individuals to work on the same document in real time and allows people to see changes made in real time. Gmail’s sharable documents aids collaboration as it minimises the time spent sending documents back and forth and waiting for approval, as everything can be seen instantly from any computer as long as it’s signed in on the same google/Gmail account. 

contemporary case studies, social media and young people:

2021, 42% of LGBT youth experienced cyberbullying 

Caroline Flack suicide 2020, cited as cyberbullying and newspaper trolling 

public figures/organisations accused of using social media inappropriately:

Kendall Jenner pepsi

James Charles

describe how online television stations and an online newspaper use technology and social media differently:

Twitter used differently by netflix and the sun: the sun use to write tweets when they publish new stories, netflix use to post trailers and teasers for their shows like a trailer

one reason why media audiences need to regulate the personal information the share across social media channels:

identity theft, cyber bullying, personal reputation

how microblogging and photosharing are different:

snapchat and twitter, snapchat allows users to share images on their story for 24 hours of the lifestyles and activities, twitter allows users to share text with limited characters, posting about their opinions or information

difference between crowdsourcing and crowdfunding with examples:

crowdfunding websites such as gofundme can allow businesses to get money to fund the creation of their product. People who are interested in their product can donate. Crowdsourcing allows people to get data and information from people who submit responses. It can be publicised on social media, or dedicated crowdsourcing websites.