Social Media: Purposes and Uses - Part 2

 Social Media: Purposes and Uses part 2 ♡

Professional vs Personal 

- celebrity/public figures/personal, lines becoming blurred (youtubers, vloggers)

celebrity vloggers

- emma chamberlain

- james charles

- tana mongeau

How do youtubers make their money

- adsense: money from adverts playing on their videos

- sponsorships: brands pay them to speak about their products

- events: can be hosted by them (eg: meet and greet) or by brand (James Charles for Morphe)

- affiliate links: they get a commission of the product they provide a link to

- merch: fans by items they produce (eg: hoodies with their name on)

kim kardashian social media

- 267m instagram followers

- reality show

- own brand: skims, kkw beauty, fragrances

- met gala, magazines, late night shows

- brand deals

- becoming a lawyer 

- influences fans to buy her products as they idolise her and want to be like her/ trust what she says 

- Vogue called her "pop culture phenomenon" 

- 2015, made 500,000 for one insta post 

trump

- uses social media to share his opinions whilst he was president 

- ordinarily, presidents discourse filtered through workers, he did everything himself 

- created own social media: gives illusion people can engage with him directly and listen to their opinions (in past, presidents don't listen to public unless at staged events), attracts younger target audience, adapts with technology changes

Malscow's hierarchy of needs

- pyramid is a useful model which addresses human needs that exist beyond basic survival 

- self actualisation: social media, can express yourself online however you want

- esteem: social media, individuals may gain self-esteem from getting likes and comments on posts

- love and belonging: social media, can follow and interact with friends and family

- safety needs: social media, can decide what to share and what to keep private

- physiological needs: social media, can look for places to get food online

well.com

- 1985

- first virtual community 

- "worlds most influential online community", wired magazine

instagram

- royal society for public health (RSPH): almost 1500 teens and young adults in UK, insta is worst for mental health - create high levels of anxiety, depression, bullying, FOMO

- youtube only platform with positive response

- twitter came second, then facebook, then snapchat 

- display the best version of yourself, compare and compete with others

- can send others posts to other people, reply and comment

- positives: self-identity, self-expression, community building, emotional support 

linkedin

- 2002, business orientated to allow users to share online CV profiles 

- communicate with other business professionals and gain employment and progress in their career

- used as a means of crowdsourcing personnel for projects 

social tv

- media institutions, especially television, encourage audiences to use social media

- eg: tweet to get someone to win 

- encourages participation and can also be used by media producers to measure the impact of participation